Paid-trial intake
Calm studio trust. Sharp owner action.
trialbridge uses wellness-native calm for owners and staff, then reserves high-chroma green for the moments where the next action is clear.
Logo system
Wordmark-led, simple, and easy to pair with studio brands.
01Lead with the lowercase wordmark; use the mark where space is tight.
02Keep clear space around the mark so it does not fight studio logos.
03Use primary for paid success, accent for systems, and destructive only for attention states.
04Never use the logo as a decorative pattern or add effects to it.
Color
Color roles, not color decoration.
Background
page base, long-form reading, calm whitespace
Card
forms, action lists, and contained product surfaces
Primary
main conversion action, paid success, live handoff
Secondary
quiet panels, setup context, empty state support
Accent
integration highlights and guided next steps
Destructive
errors, blocked jobs, and security-critical warnings
Principles
The design system has to feel run by operators.
This is not a generic SaaS brand. It sits between wellness operators, paid media, payments, and business software.
90% calm system, 10% decisive conversion signal.
Studio-first and wellness-aware, without borrowing Mindbody's exact palette.
Line work, tables, and ledgers before generic equal-card grids.
Primary means the next action is clear. Accent means signal is improving. Destructive means money can leak.
Voice
Expert, supportive, direct.
No paid trial dies without the next action.
What made money. Who needs a reminder. Who needs the close.
Keep Mindbody. Add the trial recovery layer.
If the buyer no-shows, staff should see the rebook action immediately.
Pain lines